Synopsis
I had the opportunity to collaborate with Hypebeast HBX Hong Kong on the visual campaign for the PMO X NIKE KWONDO1 Sneaker. As a powerful symbol of flexibility in action, the weeping willow was the perfect representation of the Taekwondo philosophy that inspired the artist's vision for the collection.
Our goal was to create an immersive experience that would captivate and transport the viewer into a surreal world. The visual design of the campaign centres around a glass box situated within an architectural void, inviting the viewer to step into an otherworldly realm where the implicit willow dances subtly in the wind.
Through the collaboration, we successfully harnessed the synergy between 3D design and real videography, resulting in a testament to the potency of this dynamic combination, showcasing its ability to bring a concept to life and leave a lasting impression on the viewer.
ROLE
3D Designer
CREDITS
Art Direction, Filming and Editing // Jun Tsang
Product Styling // Rudolf Li
Product Styling // Rudolf Li
Nike x PEACEMINUSONE
“KWONDO 1”
“KWONDO 1”
Final Cut // Hybrid of 3D and Videography
3D Design Cut // 3D work behind the scenes
